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webrooming 线上产品线下购

作者:www.kciattn.cn  时间:2015-02-08

 

Webrooming is the practice of using the web to research a product and to then purchase the product in an offline store. 

Webrooming指利用网络对某产品进行研究,再在线下商店购此产品的行为。

 

"I usually go online to check prices and narrow down what I want to get," said Kameko Lindsay, a 21-year-old nursing student at Northeastern University. "Then I go to the store and see what I can find. For me, I’d rather touch things before I buy."

美国东北大学21岁的护士专业学生林赛称:”我经常上网查价格,然后缩小我想买的东西的范围。然后,我会去实体店看看东西是什么样儿。对我来说,一定要亲自体验方才购买。”

 

The Accenture study explains the reasons customers webroom: to know if a product is in stock at a store before they go, to touch and see the product, to avoid shipping costs, and to ask stores to match the best online price. 

埃森哲咨询公司的研究揭示了消费者这么做的原因:去实体店前,(人们)会先了解某产品是否有货。人们可以体验一下产品,既避免了运费,又可以在实体店得到网上产品的最优价格。

 

And some items are just easier and more convenience to purchase in a store. People often want to try on shoes or clothing, study the picture quality of a television, or play around with a few different tablets and laptops before they settle on something. 

此外,某些物品在实体店买更简单方便。人们在决定购买某物前,通常想要实际试试鞋或衣服,研究电视的画面质量或实际把玩一下不同款的平板电脑或笔记本电脑。


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